Claritas PRIZM Premier Market Segments

There are three free resources that I use and recommend for small business market research:

The Business Builder tool from the US Census Bureau, Tapestry Market Segmentation on ESRI.com, and Claritas’ PRISM Premier Market Segmentation.

I’ve created an instructional video for each of these three resources. In this video I’ll show you how to access the PRIZM Premier Market Segment data that Claritas provides for free.

If you are starting a new business, you can't have enough data. The data provided by Claritas PRIZM Premier Market Segments can augment your understanding of the individuals in your target market and compliment market research data obtained elsewhere.