Business Builder from Census.gov

One of Three FREE Resources for Small Business Market Research.

There are three free resources that I use and recommend for small business market research:

The Business Builder tool from the US Census Bureau, Tapestry Market Segmentation on ESRI.com, and Claritas’ PRISM Premier Market Segmentation.


In this video, you’ll learn how to use the Business Builder research tool to access the amazing amount of data available from the US Census Bureau.


I always start my market research on the Census Business Builder. There is a vast amount of data here and you can drill down all the way to individual Census tracts.