The One Sentence Marketing Degree

Yep you heard that correctly I am going to give you the most important concept of marketing in one sentence. This is a very simple statement that boils down the essence of consumer marketing into one sentence. If you utilize this concept, your marketing efforts will have a positive impact on your business.

A Deloitte study revealed that companies who embrace this concept are 60% more profitable. A Salesforce study revealed these companies are twice as likely to achieve higher revenue and these companies also have increased customer loyalty and retention.

Another study found that in these companies, 74% of employees consider their jobs meaningful and 83% of those employees expected to still be with their current company 2 years in the future.

So, are you ready to hear this one ever powerful sentence…well, here it is and it really is very simple.
Put yourself in your customers shoes.

I know, I know…you’ve heard this saying a thousand times…but way too many entrepreneurs and their companies do not actually live by this creed.

If you want your company to achieve the success shown in the research I just stated, you must first, utilize market research to develop a full understanding of your customer, understanding of what their needs are and how your product or service can fulfill that need. With that customer knowledge you have the foundation on which to build a customer centric company.

So, now let’s go over 5 ways to build your customer centric business when you have that foundation of customer knowledge to build on.

1. Listen to your customers
Make it a priority to collect feedback from your customers. Surveys, customer interviews, and social media listening can be utilized to get this feedback.
Then, make sure you have the processes to use this feedback to improve your products and the customer experience.. This will show your customers that you value their opinions and you’re committed to meeting their needs.

2. Focus on Personalization
Create a company culture that utilizes customer data and feedback to develop personalized messaging and marketing tactics that will confirm you know your customers.

3. Empower Your Employees
Customer-centricity must be propagated throughout your organization.
To accomplish this you must empower your employees to make decisions that prioritize the customer and provide the tools and resources for those employees to deliver exceptional customer service.

4. Continuously Measure and Improve
This means tracking customer satisfaction metrics, monitoring feedback channels, and conducting regular customer surveys.
By continuously measuring and improving your customer experience, you’ll demonstrate your commitment to meeting your customer’s needs and providing the best possible experience.

5. Use Technology to Your Advantage
Technology can help increase customer knowledge, deliver personalized experiences, and help employees deliver results for customers.
Customer relationship management (CRM) software can help track all customer interactions and AI-powered technologies can help you deliver real-time support, improving the customer experience.